Tuesday | Wednesday | Thursday

*Please note, the times listed below are in Eastern Daylight Time (EDT)

Tuesday, July 28, 2020

11:00 am

President's Welcome

11:00 am – 12:00 pm
Entry

The 2020 State of Healthcare Recruiting Report 
(And the Story of How One Healthcare Organization 
is Bucking the Trend)


Speakers: Cathy Henesey, SPHR, SHRM-SCP, CHHR, 
and Ashley O'Connor

Did you know that close to 60% of healthcare job seekers want 
to chat with a recruiter online before applying? Or that almost
50% of healthcare job seekers are unsatisfied with the recruiting
process as a whole?

While there is plenty of data out there on the state of recruiting,
very little focuses spec
ifically on the healthcare job seeker. Until now.
Through a partnership with Talroo, we surveyed close to 400 healthcare
job seekers (nurses, RNs, technicians, accountants, cafeteria workers,
and more) and inquired about their satisfaction with the healthcare
application process as well as their preferred communication channels.
In this presentation, we will share not just the results of the 2020 State of
Healthcare Recruiting Report but most importantly, we will pair the data
with real-life examples of how AdventHealth is overcoming many of these
challenges by creating an amazing pre-application candidate experience.
12:00 pm – 12:10 pm Break
12:10 pm – 12:30 pm
Break with Exhibitors & Prize Drawings
*Join us at 12:25 pm in the NAHCR Virtual Exhibit Booth for prize drawings
12:30 pm – 1:10 pm Regional Networking with a Purpose
1:10 pm – 1:20 pm Break
1:20 pm – 2:20 pm
Entry
You're Using Social Media for Recruitment- Now What? 
Level Up with Advanced Facebook Tactics

Speaker: Danyelle Felchner

After doing a high level review of the basics, you'll take a closer 
look at Facebook's insights and learn how to use that information
to your benefit. Some of the takeaways from this session include:
When to use the Boost Option verses Ads Manager for your ads,
learning how to appropriately target your audience, utilizing the
Facebook Pixel for maximum re-targeting and how to best use lead
ads in your campaign strategy. Danyelle will guide you through how
to set up a Facebook Lead Ad Campaign from start to finish so you can
walk away feeling comfortable taking this next step in your social media
recruitment marketing.
2:20 pm – 2:30 pm
Break
2:30 pm – 3:00 pm
Break with Exhibitors & Prize Drawings
*Join us at 2:55 pm in the NAHCR Virtual Exhibit Booth for prize drawings
3:00 pm – 4:00 pm
Entry
 
 
Debunking Reference Checking Myths
Sponsored by SkillSurvey

Speakers: Keith Cook and Theresa Mazzaro, RN, CHCR, RACR

In this session, participants will learn which myths might be true,
and which are false. The sources of this debunking exercise will be
based on recent technological advances and scientific research-based
upon feedback provided by tens of thousands of job references.
This information has the potential to positively impact the efficiency
and value of the hiring process, reducing the time it takes to bring new
hires on board while increasing their value to the organization.
4:00 pm – 4:05 pm
 Closing Remarks
4:05 pm – 5:00 pm

 Chapter Presidents Event

Wednesday, July 29, 2020

10:00 am – 10:15 am Vendor Demo presented by Nurse.com from Relias
10:15 am – 10:30 am Vendor Demo presented by Wolters Kluwer
10:30 am  President's Welcome
10:30 am  11:30 am
Opening Keynote Session: Focus – Drive Passion: 
Healthcare Recruiting in 2020 and Beyond It is OUR time to Shine! 
Sponsored by Checkster

Speaker: David Szary

Objectives:

* How to use a demand forecasting methodology to migrate to a proactive
Just-in-Time hiring solution

* Deploy a Recruitment and Retention Lean Innovation Solution to reduce
Contract Labor

* Create weekly reporting rhythm to instill confidence and trust with our key
customers

* Inspire Recruitment Professionals to have Passion/Purpose/Focus each
and every day
11:30 am  11:45 am

Business Meeting

11:45 am  12:00 pm Break
12:00 pm – 1:00 pm
Intermediate
Employee Happiness – The “Retention” North Star 
Sponsored by Aya Healthcare

Speakers: April Hansen, RN, MSN, and Michele Snider, BSN, RN, CHCR

Healthcare leaders play an important role in overall employee 
satisfaction and retention. Research demonstrates staff satisfaction
is positively related to improved productivity, patient care outcomes,
and patient satisfaction. Additionally, employees cite relationships with
front-line managers as a key driver in their intent to remain employed.
Employee turnover poses significant financial and resource challenges
to health systems including overtime utilization, increased agency
spend, and productivity loss. With healthcare job vacancies
outpacing healthcare hiring by more than 100 percent, a laser-sharp
lens is being applied to retention and engagement by healthcare leaders
across the country. This session will highlight strategies from successful
organizations that have achieved high recruitment and retention rates,
brand loyalty, and positive public images as healthcare employers.
Leaders will also learn how to utilize retention and referral
strategies, and a brand built upon employee happiness, to attract
new and unique talent and keep them engaged at the bedside.
This exemplar-rich session will outline practical strategies that
leaders can implement immediately to start improving
employee happiness. It will illustrate how employee-centric thinking
will stimulate engagement, reduce turnover, and improve overall employee
satisfaction. Attendees will be energized and inspired to create meaningful
strategies in their organizations to nurture the people who continually
nurture others. Heartfelt humor, combined with real-life examples and tactics,
will leave attendees with a fresh perspective on how to engage, re-engage,
and disrupt group-think related to traditional employee engagement initiatives.
Leaders will ultimately learn how to achieve true employee happiness, or
the true “retention” North Star.
12:00 pm – 1:00 pm
Intermediate

Art and Science: Sculpting Your Recruitment Marketing Strategy

Speakers: Daniel Reynolds, MBA, and Stefanie 
Smolinsky

Beth Israel Lahey Health and Fusion Marketing Group will share
how together they have blended the art and science of recruitment 
marketing to craft and continuously optimize a full-scale recruitment
marketing program. Historically, nurse recruitment has presented
the biggest challenge for healthcare recruiters. However, as the
unemployment rate continues to drop, health systems like BILH
find that it’s equally difficult to reach and recruit qualified candidates
for food service, environmental and technology positions. In today’s
healthcare recruitment environment, every open position has become
“critical.” BILH and Fusion will illustrate how the recruitment marketing
program addresses evolving technology and recruitment platforms,
shifting candidate demographics and the growing demands on today’s
talent acquisition professionals. In this one-hour session, you will learn
how to utilize data and metrics (the “science of recruitment marketing”)
to build targeted, creative campaigns (the “art of recruitment marketing”)
designed to increase candidate flow and decrease time to fill.
The program also includes unique communication tools designed to enhance
the important relationship between talent acquisition professionals and hiring
managers. During the session, case studies will provide real-life examples
of successful programs ranging from entry level roles such as food services
and EVS and the more traditional "hard-to-fill" positions such as respiratory
therapists and experienced registered nurses.
12:00 pm – 1:00 pm
Advanced
Nursing Shortage Goes Way Beyond Headcount
Sponsored by WorldWide HealthStaff Solutions

Speakers: Ronald Hoppe and Sara Shore, MBA

Hospitals and health systems across the U.S. face a new 
kind of shortage among the nursing
workforce; an experience shortage.

The workforce is becoming increasingly novice
as experienced nurses retire. At the same time the
care complexity is rising and shows no signs of abating.
These two countervailing forces create a gap between
the experience of the workforce and the complexity of care provided.

This session will present four strategies that can be practically implemented
to deal with the quality and financial implications that will result from
the ‘Experience-Complexity’ gap. The four strategies can be categorized
as Teach, Redistribute, Differentiate and Innovate.
1:00 pm – 1:10 pm

Break

1:10 pm – 1:30 pm
Break with Exhibitors & Prize Drawings
*Join us at 1:25 pm in the NAHCR Virtual Exhibit Booth for prize drawings
 
1:30 pm – 2:15 pm

Regional Networking with a Purpose

2:15 pm – 2:30 pm

Break

2:30 pm – 3:30 pm
Intermediate
Need Nurses? Top Talent Marketing Hacks for Healthcare 
Sponsored by AppVault

Speaker: Kayla Drady

Finding nurses to fill positions at more than 40 acute care and 
specialty hospitals and 800 physician practices and outpatient
facilities takes work. But the right AI-powered technology and strategies
can make a world of difference. In just 90 days, Kayla and the team at
Mercy Health motivated more than 2,500 job seekers to overcome the
toughest part of the journey: clicking apply. How?
By leveraging personalized campaigns in their CRM. 
2:30 pm – 3:30 pm
Advanced

Labor Trends: The Future of Recruitment & Retention 

Speaker: Maggie Keen

The economy changed nearly overnight with unemployment shifting
from an all time high to a Great Depression low. During a time when most
people were told to stay home, the need for home care based services is
expected to surge. Join Maggie Keen, VP of myCNAjobs for a look at the
latest caregiver recruitment and retention trends. Explore what rules have
changed, what's stayed the same, and how to attract and retain the best
workers to build a truly differentiated experience to grow your agency.
3:30 pm – 4:00 pm
Break with Exhibitors & Prize Drawings
*Join us at 3:55 pm in the NAHCR Virtual Exhibit Booth for prize drawings
4:00 pm – 5:00 pm
Intermediate
From Candidate to Champion: 
Cultivating a Candidate Experience
that Benefits Your Brand
Sponsored by AppVault

 

Speaker: Theresa Mazzaro, RN, CHCR, RACR 

Hospitals are tasked with taking care of the patients 
who come through their doors, but they must also care for
the employees who are responsible for the well-being of those patients.

Hear how Theresa Mazzaro, Senior Talent Acquisition Specialist, has 
leveraged the latest technology to create a humanized and high-touch
candidate experience at Suburban Hospital—a member of
Johns Hopkins Medicine. Theresa and team carry the culture of connectivity
they cultivate during the recruitment process through to their interactions
with new hires, to ensure that new employees are recognized, respected and,
ultimately, ready to champion Suburban Hospital as an employer of
choice in a competitive industry.
4:00 pm – 5:00 pm
Advanced

A Data-Driven Approach to Personalized Recruitment

Speaker: Michael Ciavolino

Big data is playing a huge role not only in clinical care delivery, 
but also in attracting the right employees to your organization to improve
cultural fit and retention. With communication vehicles more targeted than
ever and job seekers expecting greater personalization, blanketed job alerts
and templated job descriptions are becoming obsolete.

Remember, for job seekers a career search is highly personal. To prevail,
healthcare organizations must connect with job candidates on the cultural
and lifestyle aspects of a job that matter most to them, not just the
technical skills requirements.

Ironically, it is data that allows this level of personal connection. Big data
gathered from real employees can help recruiters customize their
recruiting strategy, based on the specific job, location and candidate
profile they’re targeting. Imagine having insight on what is most
appealing about your organization to the experienced primary care
physician in New York City versus the GenY RN in Seattle.
That’s the advantage data intelligence can provide healthcare recruiters.
5:00 pm – 6:00 pm

 
Virtual Happy Hour Sessions
Presented by NAS Recruitment Innovations

Thursday, July 30, 2020

10:00 am – 10:15 am

Vendor Demo

10:15 am – 10:30 am

Vendor Demo presented by Checkster

10:30 am

President's Welcome

10:30 am – 11:30 am

General Session: Healthcare Immigration Update

Speaker: Gary Ilagan

Objectives: 

* Learn about recent changes in immigration law that affect foreign 

healthcare workers

* Learn about current trends in the adjudication of non-immigrant visa 
and immigrant visa petitions for foreign healthcare workers

* Learn how to identify ideal foreign candidates for certain healthcare
positions 
11:30 am – 11:45 am
 Awards Ceremony
11:45 am – 12:00 pm
 Break
12:00 pm – 1:00 pm
Intermediate
The U.S. Healthcare Labor Market: 2020 Edition
 

Speakers: Earl Dalton, MHA, MSL, BSN, RN, NEA-BC, and 
Arlene Sandoff, PHR, BS

If your facility has faced the impact of the critical nursing 
shortage sweeping the United States -- you are not alone.

By 2028, the United States Nursing Workforce will have reached
a projected growth of 3.4 MILLION -- in addition to the current shortage
we face today. Factors such as increased complexity in care and U.S.
healthcare spending, the incoming wave of Baby Boomer retirement, and a
shortage of experienced talent, our nation's workforce is facing the massive
impact of the experience-complexity gap.

Our co-presenter, Director of Talent Acquisition for Sentara Healthcare,
Arlene Sadoff, has over 20 years of leadership in the healthcare
industry. The Virginia health system has implemented almost
every outlet imaginable for attracting nurse talent. After trial
and error, perseverance, and a little creativity, Sentara
Healthcare has successfully prepared their workforce for the
Silver Tsunami ahead.

We are ALL playing to win the war for talent. Attendees of this seminar will
be able to evaluate and take away the top strategies, innovative solutions,
and best practices in this presentation to close the experience-complexity gap.
12:00 pm – 1:00 pm
Advanced

The Power of Diversity in Healthcare Talent Management

Speakers: Maisam Ileiwi, MHA, LSSGB, and Michele Snider, BSN, RN, CHCR

Above all else, healthcare is about providing quality care to 
every patient, no matter who they are. Diversity and inclusion
are the cornerstones of quality patient care in health systems.
Minorities make up 32% of hospital patients, yet only 14% of
board members,11% of hospital leadership, and 19% of
mid- and first-level managers are from minority groups.

To change these numbers, health systems need to change their
internal diversity and inclusion practices. And leaders recognize this:
79% of hospitals educate clinical staff during onboarding
about addressing cultural and language differences with patients.
However, diversity and inclusion is much more than cultural sensitivity
training. A truly diverse and inclusive health system includes
diverse leaders, staff, and contingent workers.

A health system that does not discriminate against protected
statuses including race, religion, nationality, age, gender,
sexual orientation, or veteran status in their employees is better
positioned to serve patients from all different backgrounds and
cultures. Health systems can ensure they are bringing on staff from
all different backgrounds by working with diverse staffing agencies.
In a work culture of diversity, staff feel respected and unified,
and that sense of belonging translates to patients.

Come learn strategies and techniques to better equip you
to meet your diversity and inclusion goals.
1:00 pm – 1:30 pm
 
 Break with Exhibitors & Prize Drawings
*Join us at 1:25 pm in the NAHCR Virtual Exhibit Booth for prize drawings
1:30 pm – 2:15 pm
Regional Networking with a Purpose
Southern Regional Networking sponsored by Qualivis
2:15 pm – 2:30 pm
 Break
2:30 pm – 3:30 pm
Intermediate

Winning the War for Talent: Attract, Engage and Nurture

Speaker: Anthony Gentile, MA

Healthcare professionals are not actively looking for opportunities; 
passive candidates make up approximately 87 percent of the nursing
workforce. In order to recruit the best talent, recruiters need to develop
innovative strategies to inspire, engage and nurture candidates
until they are ready for a new opportunity.

Nurses must navigate a dizzying array of high technology,
new regulations and shifting patient expectations. Medical education
is in an era of transformation and health systems need to be a part of
this transformation to meet new and emerging models of care.
2:30 pm – 3:30 pm
Advanced
Hospital Full Spectrum Approach to Maximize Staffing 
and Ensure Quality Patient Care
Sponsored by Conexus MedStaff

Speaker: Cathy Vollmer, RN, CSP, and Tom Konitzer

Ensuring there is adequate staff to meet patient census and 
acuity is of utmost importance. While at the same time, healthcare
managers are being tasked with ensuring fiscal responsibility in
meeting budget requirements. Behind the scenes, or really at the
forefront, providing quality patient care and maintaining HCAHSP
scores are crucial. Effective staffing through planning is essential.
When evaluating core staff and supplemental staff, the manager will
benefit from evaluating what staff at what time is most cost effective and
efficient. The manager will take into consideration areas such as recruitment,
retention, training and career pathing for their own units and employees.
Unit Managers/Directors are leaning on their Human Resource Business Partner
to maneuver these challenging times. Healthcare Managers will be exploring this
challenge and discussing cost effective staffing models with healthcare managers
in this presentation Unit/Department managers are leaning on their
Human Resource Business Partner for support and answers
to these challenges.
3:30 pm – 4:00 pm
Break with Exhibitors & Prize Drawings
*Join us at 1:25 pm in the NAHCR Virtual Exhibit Booth for prize drawings
 
4:00 pm – 5:00 pm
Intermediate
Talent Experience Management: A Rx for the 

Healthcare Employee Shortage

Speaker: Mahe Bayireddi

With ongoing supply and demand challenges for educated clinical professionals, 
successful healthcare recruitment is more vital than ever—not just 
for medical staff, but patients too. To gain a competitive advantage, 
more healthcare organizations are turning to AI-powered technology 
that connects countless data points to create an interconnected network 
of qualified talent pipelines, productive recruitment strategies, and 
engaging experiences for all stakeholders: candidates, recruiters,
employees, and management. By automating aspects of the talent journey
that are purely transactional, AI frees up HR teams to personally
handle the moments that matter. 
4:00 pm – 5:00 pm
Advanced
Recruitment Strategies Post COVID: Hiring Demand vs 
Hiring Capacity in the "New Normal"
 

Speaker: Julie Calli, CSO 

Whether or not you're currently hiring, it's important to have a 
plan on how you'll handle your recruitment strategy post COVID-19,
or really, the "new normal." In order to do that, you should
understand your recruitment recovery curve shape which looks at
your hiring demand versus your hiring capacity. This can help you
predict and plan for business recovery, and it will help you
determine your talent acquisition and recruitment marketing strategy
for moving forward.
KEY TAKEAWAYS:
- The different shapes of recruitment recover
- How to analyze your hiring demand vs hiring capacity
- What to do next and recruitment strategies to consider
5:00 pm – 5:15 pm
President's Closing Remarks and Drawing for
Complimentary Registration to 2021 Conference