Decentralized budgets in health care whether by location, agency, or service line, create unique challenges for talent attraction. This session will explore strategies for implementing centralized campaigns that drive ROI across diverse structures. Using examples from organizations like MUSC/LHC, we will cover how to determine effective budgets, manage billing, and unify programmatic digital, SEM, and job board tactics. Learn how to balance local customization with central oversight to achieve cohesive, impactful talent marketing.

In this session, you will learn:

• Framework for Budget Allocation: Attendees will learn a structured approach to determining effective budget allocations across decentralized units, ensuring that each location or service line has adequate resources for talent attraction without duplicating efforts.
• Billing & Resource Management Techniques: They will gain insights into managing billing and shared resources between centralized and decentralized teams, enabling transparent cost tracking and efficient fund utilization across campaigns.
• Unified Talent Marketing Tactics: The session will equip attendees with strategies to integrate programmatic advertising, SEM, and job boards into a cohesive plan that maintains a consistent brand voice while allowing for local customization, maximizing both reach and relevance in talent acquisition.

Speaker Bio: Jessie Summerfield has spent more than a decade in the recruitment marketing and employment brand space, first as a practitioner in large retail and health care organizations. Currently, as a Senior Client Consultant with Shaker Recruitment Marketing, she utilizes her practitioner experience, along with prior work in design, training, communications, and customer service to help clients in a variety of industries to meet their recruiting goals.

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