*Please note, all times are in Eastern Time (ET)
Monday, July 26, 2021

11:00 a.m. - 12:30 p.m. ET

President's Welcome and Opening Keynote: Living Imperfectly: Punch Imposter Syndrome in the Face
Speaker: James Robilotta

12:30 p.m. – 1:00 p.m. ET

Break With Exhibitors & Prize Drawings 

1:00 p.m. – 1:30 p.m. ET

NAHCR Business Meeting 

1:30 p.m. – 1:40 p.m. ET

Stretch Break  

1:40 p.m. – 2:35 p.m. ET

 

Concurrent Session - The Future of Virtual Recruiting: Strategies to Stay Competitive, Improve Diversity, and Increase Pipelines
Speakers: Angela Pointer, MS, BSN, RN, Senior Director, Talent Acquisition, University of Maryland Medical System and Ashley O'Connor, SVP Partnerships, Brazen

Early in the pandemic, virtual talent acquisition strategies were thought to be a flash in the pan to address the all-virtual workforce. But according to a survey conducted by Brazen at the end of 2020, 86% of recruiters surveyed indicated that virtual talent acquisition will be a part of their recruiting strategy even when things go back to normal and another 10% indicated that it would be the only part of their recruiting strategy. While returning to normal may allow companies to return to in-person interviews and events, the virtual recruiting genie is out of the bottle and unlikely to ever go back.

If anything, the pandemic simply accelerated years of digital transformation that was already taking place in the talent acquisition space.

Just ask Angela Pointer, Senior Director, Talent Acquisition at University of Maryland Medical System (UMMS), who has experienced the benefits of virtual recruiting both during and prior to the pandemic.

But the question remains for many healthcare TA professionals: now that the genie is out of the bottle and used by most orgs, how do healthcare organizations get creative with their virtual talent acquisition strategies to stay competitive, differentiate their orgs, and institutionalize their digital transformations?

In this presentation, you’ll hear how Angela and the team at UMMS have used virtual recruiting to...

  • Target specific and highly valuable talent pools
  • Improve and enhance their D&I efforts 
  • Nurture and stay top-of-mind with job seekers that may not be ready to join today (but might down the road)

So join Angela Pointer and Ashley O’Connor, SVP of Partnerships at Brazen, as they discuss the future of your virtual recruiting.

1:40 p.m. – 2:35 p.m. ET

Concurrent Session - Transform Your Recruiting Strategy – Data Driven Insight from 2021 Healthcare Recruitment Metrics Benchmark Study Results, and the Journey of an Elite Honor Roll Recruitment Winner
Speaker: Dana Cates, SPHR, RACR, SWP, Director, Lean Human Capital Consulting, HealthcareSource

Lean Human Capital by HealthcareSource provides the most comprehensive intelligence, research and benchmarks, and education solutions to the healthcare talent acquisition industry. In its 12th year, LHC’s Healthcare Recruitment Metrics Benchmark Study has analyzed recruitment data from more than 1,200 hospitals from over 250 health systems throughout the U.S. across six critical performance dimensions: speed/responsiveness, process efficiency, team productivity, cost, quality of service, and retention/quality of hire. This year’s presentation will include one of the 2021 Lean Human Capital Elite Honor Roll recipients who will share their transformation journey and what their organization is doing with respect to recruitment excellence.

2:35 p.m. - 2:50 p.m. ET

Stretch Break

2:50 p.m. – 3:45 p.m. ET 

Concurrent Session - What’s Your Unique Story?
Speaker: Matt Adam, Chief Talent Strategist, NAS

Many health systems are indistinguishable from an Employment Brand, even though they are all unique on the inside.

This session will provide tips and tricks on how to determine your unique story, build it into an enticing brand and present it effectively to your targeted audience.

Using real life case studies, we will give you a basic understanding of how employment brands are built – and how they make your hiring more effective providing real return on investment.

2:50 p.m. – 3:45 p.m. ET

Concurrent Session - Metrics That Matter in Healthcare Recruiting
Speaker: Ryan ChristoiExecutive Vice President of Client Strategy, Recruitics and Lisa Kraska, GPHR, CHCR, Vice President of HR and Talent Acquisition, Baylor Scott & White Health

This session will provide the tools and takeaways on what metrics you should measure at each step of the candidate journey to help Healthcare Recruiters/Managers make data driven decisions for recruitment marketing/employment brand strategies.

From the first time a candidate interacts with your brand until they actually apply for a job and every step in between, we will tell you what metrics matter!

3:45 p.m. – 4:00 p.m. ET

Stretch Break

4:00 p.m. – 5:15 p.m. ET

General Session and Closing Remarks Attracting A-Players with Your Story
Speaker: Katrina Kibben

 

Tuesday, July 27, 2021

10:00 a.m. - 10:15 a.m. ET

Vendor Demo

10:15 a.m. – 10:30 a.m. ET

Vendor Demo

10:30 a.m. – 12:00 p.m. ET

President's Welcome and Opening Keynote: The Future of Health Care Recruitment
Speaker: Sebastien Girard, MBA, Senior Vice President of Workforce Operations, Atrium Health

12:00 p.m. – 12:30 p.m. ET

Regional Networking with a Purpose

12:30 p.m. – 1:00 p.m. ET

Stretch Break

1:00 p.m. – 1:55 p.m. ET

Concurrent - The Practical Value of Diversity in Talent Acquisition 
Speaker: Rollis Fontenot III, Founder, Ascend Hr Corp | Hr Maximizer Inc.

“The Practical Value of Diversity in Talent Acquisition” - Hiring managers and executives already know the altruistic reasons for diversity, equity and inclusion, however how many of them know about the practical value? In other words, how will it affect their department / organization positively or negatively depending on their strategy?

1:00 p.m. – 1:55 p.m. ET

Concurrent - Employee-Generated Video for Recruitment, Engagement, and Retention with BJC Healthcare
Speakers: Jimmy McCourt, VP, Client Services, Shaker Recruitment Marketing and Briana BoboRecruitment Marketing Supervisor, BJC Healthcare

1:00 p.m. – 1:55 p.m. ET

Concurrent - The Secret to Successfully Incorporating Sourcing Into Your Talent Acquisition Strategy  
Speakers: Anthony Gentile, MS, Managing Partner, Katon Direct and Karen Antrim, Managing Director of Talent Discovery, Arena Analytics 

As the healthcare talent crisis continues to worsen, it's becoming increasingly difficult for healthcare employers to hire top clinical talent. This has resulted in healthcare organizations around the country to rely more heavily on inefficient and costly temporary solutions. Additionally, healthcare professionals are feeling burnt out and disconnected from their employer, which results in negative patient care outcomes and lost revenue.

To combat these challenges, talent acquisition teams have incorporated sourcing into their overall recruitment strategies with tremendous results (e.g. increased applicant flow, reduced time to fill, happier hiring managers, and a significant reduction in temporary staffing costs). However, most recruiters are overworked and under resourced, and don't have the necessary bandwidth to fit sourcing into their daily routine.

This speaking session will equip all recruiters tasked with sourcing responsibilities with a roadmap to successfully incorporate this critically-important strategy into your busy schedule.

1:55 p.m. – 2:10 p.m. ET

Stretch Break

2:10 p.m. – 2:30 p.m. ET

Break With Exhibitors & Prize Drawings 

2:30 p.m. – 3:30 p.m. ET

 

General Session - Legal Update – Immigration 
Speaker: Gary Ilagan

3:30 p.m. – 3:40 p.m. ET

Stretch Break

3:40 p.m. – 4:40 p.m. ET

Interactive Panel & Closing Remarks

4:45 p.m. – 5:45 p.m. ET

Virtual Happy Hour

 

Wednesday, July 28, 2021

10:00 a.m. - 10:15 a.m. ET

Vendor Demo

10:15 a.m. – 10:30 a.m. ET

Vendor Demo

10:30 a.m. – 11:45 a.m. ET

President's Welcome and Keynote: Energetic Leadership
Speaker: Beth Rashleigh

11:45 a.m. – 12:00 p.m. ET

Stretch Break

12:00 p.m. – 12:55 p.m. ET

Concurrent - 45 Lab Hires in 90 Days…. Amidst a Global Pandemic  
Speakers: Lee Alexander, Senior Account Director, Fusion Marketing Group and Stefanie Smolinsky, Manager of Talent Acquisition Operations, Beth Israel Lahey Health

Lahey Hospital & Medical Center, a member of Beth Israel Lahey Health received a $10M grant from the commonwealth of Massachusetts to process 6,000 labs per day, starting January 1, 2021.  While this was a fantastic opportunity for the organization, the hiring demand it created at the peak of a global pandemic left the recruitment team in a very difficult position. In partnership with Fusion Marketing Group, the team created a robust multi-channel marketing campaign that would promote these new (46 FTE) lab opportunities to this highly sought-after audience in both the local and surrounding markets. Join Stefanie and Daniel to learn exactly how this opportunity came to be and how the team was able to move quickly and efficiently while meeting the hiring goals and keeping a strict reporting and communication cadence with senior leadership at Beth Israel Lahey Health.

12:00 p.m. – 12:55 p.m. ET

Concurrent - Bringing the Easy Button to Healthcare Recruiting 
Speakers: Theresa Mazzaro, RN, CHCR, RACR, Senior Talent Acquisition Specialist, Suburban Hospital, a Member of Johns Hopkins Medicine and Keith Cook, Chief Marketing Officer, SkillSurvey

2020 was exhausting for healthcare recruiters. Combating COVID-19 brought the industry face-to-face with the most extreme war on talent in recent history. While healthcare workers across the nation bravely fought to provide essential care during the pandemic, healthcare talent leaders waged their own battle on another front: talent acquisition and sourcing.

In a post-pandemic world, healthcare recruitment professionals must continue to maintain high touch engagement even as the war for talent lessens, while also keeping their team from burning out. It is essential to create a hiring toolbox with easy-to-use, easy-to-read softwares that help you find the best talent and get them on board without further draining your team.

In this session, we will explore:

  • The best way to hire for both patient care and patient experience (even in a talent shortage)
  • Tools and strategies to help your team work smarter and not harder
  • Ways to create a quick, mobile, and memorable candidate experience

Leave this session with actionable tips that will leave your recruiting team thinking “That was easy.”

12:00 p.m. – 12:55 p.m. ET

Concurrent - A Predictive Model for Staffing during COVID: The Importance of Having a Trusted Partner 
Speakers: Earl Dalton, MHA, MSL, BSN, NEA-BC, Chief Nursing Officer, Health Carousel and Arlene Sadoff, PHR, BS, Director of Talent Acquisition, Sentara Healthcare

The theme of this presentation will be central to translating creative adaptations and innovations into enduring practices; and equipping TA, HR, & Nurse Leaders to lead well in the new environment.

Earl Dalton, CNO, alongside our selected Talent Acquisition Healthcare Leader & trusted client, will discuss the impact of inadequate nurse staffing in hospital units and offer insights into how flexible staffing can help hospitals maintain optimal patient-nurse ratios.

NAHCR members will learn about:

  • The negative impact of inadequate staffing
  • Understanding True vacancy and operational vacancy
  • Benefits of flexible staffing
  • Contract and international nursing
  • Managed Services Programs (MSPs)

Takeaways for the audience will be three actions to address the negative impact of inadequate staffing and close the widening experience-complexity gap:
1. Understand true vacancy and operational vacancy
2. Implement predictive analytics and forecasting to overcome staffing needs
3. Activate innovative staffing models for short and long-term benefits

This presentation will include a case study presentation by our healthcare system partner.
The presentation will end with a Q&A session, so attendees are encouraged to bring questions with them.

12:55 p.m. – 1:30 p.m. ET

Break With Exhibitors & Prize Drawings 

1:30 p.m. – 2:45 p.m. ET

 

General Session and Closing Remarks - Legal Update
Speaker: Kevin Stella