The NAHCR23 provides a rich learning environment for current and aspiring recruiters, with information on cutting-edge recruitment practices and strategies to develop them into invaluable strategic business partners at their organizations. It is the only health care recruitment conference designed BY health care recruiters FOR health care recruiters!
- Take away innovative ideas and unique tools from industry experts.
- Discover new solutions for your pain points in the exhibit hall.
- Join us at networking events to share insights and ah-ha moments with other talent acquisition professionals from across the country.
Wednesday | Thursday | Friday | Saturday (Schedule is subject to change)
Wednesday, July 26, 2023
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3:00 p.m. – 5:00 p.m.
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Registration Desk Open
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5:30 p.m. – 7:00 p.m.
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Kick-Off Welcome Reception
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Thursday, July 27, 2023
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8:00 a.m. – 5:30 p.m.
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Registration Desk Open
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8:00 a.m. – 8:30 a.m.
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Full Breakfast and Coffee
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GENERAL SESSION 8:30 a.m. – 10:00 a.m.
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President's Welcome and Opening Keynote - Ignite Your Shift! Embracing the Discomfort of Change Sponsored By
Speaker: Anne Bonney, CSP, Speaker, Different Shoe Enterprises
Change is hard. Factor it all in: new ideas, organizational change, industry evolution, technology modernization and even personal changes. With all that, life can get pretty overwhelming. The problem is, change ain’t going away. The only constant IS change, especially in today's fast-paced environment. Having the tools to deal with change and adapt to the challenges that transitions bring will improve your effectiveness and resilience. In this engaging (and fun!) interactive keynote, Anne Bonney, Change Management authority and author, will spark your courage with the ground-breaking concepts from her red-hot book, GET OVER IT!. You’ll have to turn up the AC for this high energy, “bring the heat” keynote. Your participants will leave armed with strategies to extinguish the burning inferno that transition has caused on your teams.
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10:00 a.m. – 10:15 a.m.
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Keynote Sponsor Vendor Demo Presented by
Data-Driven Recruiting for Healthcare Organization Speaker: Kyle Burke, Healthcare Recruiting Account Executive, Gem
In this session, we’ll walk you through the recruiting metrics you should be tracking and why, and the different hiring dashboards you can build to best present your data. You’ll learn how to tailor your dashboard depending on the specific stakeholder you're sharing that information with, and which aspect of your hiring funnel you want to examine. Finally, we’ll show you how to surface data across your CRM and ATS to monitor pipeline health, forecast hiring, improve pass-through rates, and uncover cost savings.
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10:15 a.m. – 10:45 a.m.
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Refreshment Break With Exhibitors Sponsored by
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10:45 a.m. – 12:00 p.m.
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Regional Networking With a Purpose
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12:00 p.m. – 1:15 p.m.
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Annual Business Meeting and Recognition Luncheon
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1:15 p.m. – 1:30 p.m.
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Stretch Break
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GENERAL SESSION 1:30 p.m. – 2:30 p.m.
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Put a Spring in your Step: Find a New Way Forward With Everyday Creativity Speaker: Caroline Brookfield, DVM, CPM, Veterinarian, Speaker, Artful Science
An uplifting and engaging exploration of individual creativity. Amplify your confidence to tackle daily challenges with an enthusiastic fresh perspective. Learn five effortless habits to expand your comfort zone with creativity, in only a few minutes a day (no arts and crafts required). Use creative problem solving principles to find new solutions to chronic problems. Unleash a secret ingredient to resilience that has been hiding in plain sight all along.
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2:30 p.m. – 3:00 p.m.
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Refreshment Break With Exhibitors Sponsored by
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CONCURRENT 3:00 p.m. – 4:00 p.m.
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What's the Point? Inspire a Culture of Creativity and Collaboration in Your Team, One Medina at a Time (Leadership Track - Geared toward Directors/Managers and Above) Speaker: Caroline Brookfield, DVM, CPM, Veterinarian, Speaker, Artful Science
In this session, healthcare recruitment leaders will learn how to apply creative problem solving techniques to engage their teams and solve business problems. By using interactive exercises and intentional agenda structures, attendees will learn how to make their meetings more meaningful and productive.
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CONCURRENT 3:00 p.m. – 4:00 p.m.
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Creating a Sourcing Team for Health Care Recruitment Speaker: Suzanne Seider, SHRM-SCP, Director, Talent Acquisition, Cook Children's Health Care System
This speaker was given the chance this year to create the first candidate sourcing team for Cook Children's Health Care System. Her team of two sourcing recruiters have given her team the opportunity to find hidden, passive talent for roles ranging from nurse residency to a pediatric massage therapist to a foundation database coordinator. The speaker's sourcing team has also expanded her college recruitment and community outreach, too. Her recruitment team has been full-cycle recruiters who were carrying requisition loads that ranged from 85 to 150 requisitions. Her recruiters did not have the time to look for candidates, even for their hard-to-fill roles. The addition of the sourcing team has been a relief to her recruiters because they now have help to find candidates for those hard-to-fill roles, as well as help to cover the job fairs they desperately needed. She is excited to share how she was able to convince her leadership to support a sourcing team. This speaker will share some of the sourcing avenues her team has pursued that gave them immediate wins.
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CONCURRENT 3:00 p.m. – 4:00 p.m.
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How to Scale High-Quality Video Content for Attracting Qualified Applicants Speakers: Rollis Fontenot, Founder and CIO, HR Maximizer; Marissa Hooker, Director, Talent Acquisition, HR Maximizer; and Ninfa Escobar, Director, Talent Acquisition & Organizational Development, The Harris Center for Mental Health and IDD
Most TA practitioners know that video is powerful and can help convert applications; however, going from making 1 or 2 videos to creating over 100 in a year seems overwhelming. This speaker will show you how to go from 1 to 100+ in 12 months, just like he has done with The Harris Center and many other healthcare organizations.
Learn how to utilize videos in recruitment marketing that will attract top talent to your organization and hard-to-fill roles.
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4:00 p.m. – 4:15 p.m.
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Stretch Break
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CONCURRENT 4:15 p.m. – 5:15 p.m.
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Hiring Events Re-imagined Speakers: Daniel Reynolds, Vice President, Client Services, Fusion Marketing Group; and Daphne Michel, Director, Network Recruitment – Human Resources, WMCHealth Network
Hiring events have always been an excellent tool that organizations use to promote and fill open positions. They are a way to add a human touch to an otherwise virtual/automated/digital process. As the world changed in 2020, so did hiring events – instantly switching to a purely virtual format. Over the past 2.5 years, Fusion has re-imagined hiring events from planning to executing and follow-up. Fusion has perfected the process to determine the event format that fits your hiring objectives and the planning and promotion to ensure success hiring event.
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CONCURRENT 4:15 p.m. – 5:15 p.m.
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How Health Care Recruiting Can Thrive Speaker: Jess Elmquist, Chief Human Resources Officer, Phenom, and Ellen Page, Director, Talent Acquisition, Franciscan Health
Burned-out nurses are leaving the healthcare profession in droves. Baby Boomers are retiring at faster rates, causing staffing shortages not equipped for crushing healthcare demands. The talent shortage at every level is forcing large health providers to spend hundreds of millions a year on increased salaries, and travel nurses . Meanwhile, retail giants like Amazon and Target are out paying the competition for hourly workers, which the healthcare industry simply can’t match. So what’s the path forward? Learn how organizations can thrive, even in the tightest of labor markets.
Jess Elmquist, the chief human resources officer at Phenom, will explain how one of the largest hospital networks in the United States leveraged artificial intelligence to post double-digit gains in external hires, including hard-to-find nurses. The company also saw explosive growth in college graduate hiring.
One of the chief challenges for the company was ensuring it continues to meet the needs of patients while keeping its talent pipelines filled, knowing it was probably going to have to do more with less staff. Not an easy feat when you have 50 hospitals and 60,000 employees across the United States and Ireland.
The talent acquisition team is producing successful outcomes, thanks to a winning strategy and the use of AI. They're filling job postings they haven't been able to fill before. Best of all? As is often the case with recruiters, they are finally freed up from monotonous tasks and spending more time in relationship building and career coaching. Job satisfaction is increasing while the camaraderie is growing. The HR team is winning together.
Another large healthcare company – this one a provider of comprehensive care to senior living communities — had plenty of open roles during the pandemic, and HR leaders had a major objective to hire more Certified Nursing Assistants (CNAs). The talent acquisition team not only had to fill these notoriously hard-to-fill roles, but proactively prepare for future needs.
The team created a task force of recruiters to focus on CNA-specific hiring using artificial intelligence. They achieved the quick-win results they needed, hiring more than 400 CNAs in just seven weeks, far exceeding expectations, and providing a template for future role-specific hiring initiatives.
To gain a competitive advantage in the healthcare labor market, HR professionals should harness the power of artificial intelligence to create memorable experiences for employees and candidates through personalized content tailored specifically to their interests and skills. And, healthcare providers can cut costs by efficiencies gained through automating burdensome hiring processes internally.
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CONCURRENT 4:15 p.m. – 5:15 p.m.
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Influencer Marketing - Social Media Expansion Speaker: Brooke Dunkum, CHCR, RACR, System Director, Talent Acquisition, Riverside Health System
The speaker identified a need to redesign their social media presence, they originally started as a project role, based on the success they now have a dedicated internal resource to manage their social media content assisting their recruiters and operational leaders with creating intentional and meaningful messages to connect with their audience and potential candidates. Providing consistent and clear messaging has increased their overall social media followers, impressions increased over 300% and drove additional web traffic to their careers page when compared to when they used social media simply as an additional job board.
Key takeaways will include the planning and coordination of content, tools used and collaboration plans to be successful.
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CONCURRENT 4:15 p.m. – 5:15 p.m.
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From Insights to Impact: Leveraging Recruiting Benchmarks to Inform Decisions (Leadership Track - Geared toward Directors/Managers and Above) Speaker: Mark Luetzelschwab, Director, PwC
Healthcare recruiters face unprecedented challenges in the wake of COVID-19 - but do you know if your team’s struggles are better or worse than everyone else’s? As pressure mounts to replace lost staff and maintain the proper workforce, you’ll need good data to make good decisions while effectively communicating your situation to executive leadership.
In this talk, we will share healthcare-specific recruiting metrics such as time-to-fill, cost-per-hire, and quality-of-hire from our most recent annual benchmarking report. We will also discuss how these metrics can be used to identify areas for improvement for your teams and how to use benchmarks to either calm fears or request additional funding in the boardroom.
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5:15 p.m. – 5:30 p.m.
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Stretch Break
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5:30 p.m. – 7:00 p.m.
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Exhibit Hall Reception
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Friday, July 28, 2023
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8:00 a.m. – 5:15 p.m.
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Registration Desk Open
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8:00 a.m. – 9:00 a.m.
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Full Breakfast and Coffee
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8:10 a.m. – 8:25 a.m.
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Vendor Demo presented by
SOLUTION STUDY: Speed to hire is a competitive edge for a National Healthcare provider PAM Health Speaker: Carmen Pivoda
PAM Health provides healthcare services through 100 hospitals, clinics, and outpatient therapy locations, in 22 states. Access to licensed or registered nursing professionals across the US is mission-critical to this company. On any given day PAM Health is recruiting for over 1200 open positions. PAM Health partnered with AtlasJobs recruitment marketing and technology platform to help increase their speed to hire across all locations. This presentation will showcase how PAM Health leverages AtlasJobs to increase qualified candidates to their recruiting team, reduce the time to hire and promote their culture, career transparency, and unique benefits to candidates nationwide.
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8:30 a.m. – 8:45 a.m.
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Vendor Demo presented by
Acceleration Hiring from Offer to Active Speaker: Oakley Smith, Vice President of Operations
Pre-hire screening can be a drag, but does it have to be? From basic background checks all the way to complex occupational health screenings, Vetty is a true all-in-one solution that makes hiring a breeze. Check out our platform and learn more about how Vetty can help you accelerate your hiring today.
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8:45 a.m. – 9:00 a.m.
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Stretch Break
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9:00 a.m. – 10:15 a.m.
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Keynote Session - The Way to Win When Nobody's Showing Up Speaker: Mary Ottman, MBA, MA, Professional Speaker, MO Leadership Collective
In recent years, the challenges of healthcare recruiting have been intensified. Change is never-ending, plans unravel and expectations of candidates and hiring organizations aren't always met. People who can’t handle a fast pace or uncertainty are less likely to feel motivated at work and more likely to become overwhelmed. Along with work stress, of course, there are our personal challenges. Young children, teenagers, aging parents, and the issues we face from our support network create a pressure cooker that can lead to massive burnout. This talk will demonstrate how building resiliency - maintaining equilibrium under pressure — is among the most important skills for professionals in demanding careers to master.
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10:15 a.m. – 11:15 a.m.
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Refreshment Break With Exhibitors Sponsored by
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CONCURRENT 11:15 a.m. – 12:15 p.m.
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Burnt Out? Three Keys to Up-Level Your Leadership Game and Deal With Change Like a Boss! (Leadership Track - Geared toward Directors/Managers and Above) Speaker: Mary Ottman, MBA, MA, Professional Speaker, MO Leadership Collective
Healthcare recruiters make life better for a lot of people, and yet there are many downsides to those rewards. There are pressures from candidates to be placed quickly, organizations who want positions filled quickly, intense competition between recruiters, and other industry challenges. The daily grind and melting pot from stress and its effects on healthcare recruiters are massive and can easily lead to burnout.
In this workshop, you will learn techniques that CEOs of large organizations use, along with tools and strategies to manage stress and build the resilience needed to flex and pivot and come out on top!
By the end of this workshop, you will dig deeper into specific techniques used to manage stress and prevent burnout. You will participate in interactive, collaborative exercises to build your personal resiliency plan based on the following:
- Discover the methods CEOs and high-level executives use to manage stress and become more resilient leaders
- Identify alternative stress-management techniques beyond the typically recommended practices
- Discover resilience-building tools tailored for people who keep on keeping on, no matter what life throws at them! That means you!
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CONCURRENT 11:15 a.m. – 12:15 p.m.
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Improving the Candidate Journey Speakers: Matt Kaiser, Director of Talent Acquisition, Memorial Hermann Health System; and Matt Adam, Chief Talent Strategist, NAS Recruitment Innovation
How does your organization look… through the eyes of a candidate?
As you evaluate your recruiting process, it is important to understand the factors that may ultimately influence a candidate’s decision to choose your organization over your competitor. What does the candidate want to see? What is the perception of your facility? How does your organization look…all through the lens of your ideal candidate?
This program will address the meaning behind the candidate experience, how to measure it and how to effectively improve the experience to attract, engage and retain the best talent. The program format is interactive and you will leave with ideas that can impact your organization immediately.
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CONCURRENT 11:15 a.m. – 12:15 p.m.
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Recruiting Nurses Today for the Workforce of Tomorrow Speakers: Jennifer Seith, Vice President Product, Relias; and Angela Ramos, Harris Health System
Nurses today are bombarded with offers, advertising and outreach aimed at recruiting their much needed skills into organizations of all shapes and sizes. At the same time, organizations struggling to find qualified nursing talent are utilizing tools, processes and technologies designed for driving large quantities of applicants vs quality talent. The gap between employers and highly skilled nursing talent will continue to widen without focus on skills-based talent acquisition founded in understanding nurse behavior and desires.
"Recruiting Nurses Today for the Workforce of Tomorrow" will provide valuable insight, based on millions of data points, into nurse behavior, preferences and interests allowing attendees to reconsider their approach to nurse recruiting and the tools that they utilize. Attendees should leave the session with a deep understanding of how nurses search for jobs, what they are looking for in an employer and how to utilize their current HR technologies, vendors and processes to bridge the gap between today and tomorrow.
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12:15 p.m. – 1:15 p.m.
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Networking Lunch With Exhibitors
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1:15 p.m. – 1:45 p.m.
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Desserts With Exhibitors
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1:45 p.m. – 2:00 p.m.
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Stretch Break
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CONCURRENT 2:00 p.m. – 3:00 p.m.
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Sourcing Engagement: More Than Job Boards Speaker: Paul Olzak, Director of Client Sourcing, PracticeMatch
Candidates want a relationship with a recruiter from the beginning of their discussions to gauge all of what your job has to offer. It’s not just about the job anymore, it’s about the whole package. An open position may not have the structure or attractiveness to today’s candidate. Understanding today’s candidates can shape the C-Suite strategy for physician recruiting which will help the sourcing team be successful.
Attendees of this session can expect the following takeaways: candidates expect job postings to include day-to-day life in the job, what it's like to live in the community that you're in, what their work-life balance will look like, and what kind of relationships they can expect to have with their peers.
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CONCURRENT 2:00 p.m. – 3:00 p.m.
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Going Global: International Recruitment Speaker: Brooke Conlee, RACR, Senior Talent Acquisition Team Advisor, Hospital Sisters Health System
Now more than ever healthcare organizations are being pushed outside the box to think of creative ways to recruit and retain their employees. Nurses are one of the most sought-after roles in healthcare with an increasing demand and decreasing supply. Talent Acquisition leaders across the globe are working strategically to provide the needed staff, but the reality is that there are just not enough nurses to supply the current demand. Therefore, organizations are utilizing strategic methods outside of typical nurse recruitment such as international recruitment efforts. International recruitment allows organizations to provide a steadier supply source of qualified nurses who are dedicated to their communities and the patients they serve.
This presentation will discuss the different options available for international recruitment and the timelines associated with these options. Methods for defining the ROI to executive leadership and assessing both the financial and non-monetary benefits of international recruitment are major components of getting leadership on board with including international recruitment as part of your organization’s recruitment strategy. Highlighting the attributes that the organization will be obtaining from recruiting is important when demonstrating the necessity to include this recruitment strategy to the portfolio. Education, experience, skills, along with many other assets the nurses bring with them are advantageous to any healthcare organization.
I will also identify the best practices that should be included to assure nurses, both local and international, will see benefit in adopting a strong international recruiting practice. Support and unit acclamation is critical to the long-term success of international colleagues. It is vital to identify best practices of on-boarding nurses. Discussing focused learning areas such as new technology and equipment, clinical and social needs, and communication differences is imperative. Partnership with educators, leadership, and staff allows for the successful integration of international colleagues into the various units and communities in which they work.
Recruitment of international colleagues not only fills the void caused by the nursing shortage, but allows organizations to diversify their talent pool and gain cultural insights into new markets. Healthcare organizations who continue to seek alternative recruitment options such as international recruitment to fill their current workforce gap will be able to sustain their workforce for the foreseeable future.
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CONCURRENT 2:00 p.m. – 3:00 p.m.
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How to Find, Engage, and Hire In-Demand Health Care Talent the Modern Way Speakers: Theresa Mazzaro, RN, CHCR, RACR, Senior Talent Acquisition Specialist, Johns Hopkins HealthCare
Healthcare recruiting has never been more competitive than today. We are in a war for talent and the stakes are high.
Patient outcomes, care delivery, and retention of existing staff depend upon your talent team’s ability to find, engage, and hire the very best for your organization.
This session is a primer on how you can implement modern sleuthing techniques into your recruitment process, best practices in engaging passive talent, and leveraging technology to get the right message in front of the right person at the right time.
Learn how you can implement modern sleuthing techniques into your recruitment process, best practices in engaging passive talent, and leveraging technology to get the right message in front of the right person at the right time.
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3:00 p.m. – 4:00 p.m. |
Refreshment Break With Exhibitors and Prize Drawings |
GENERAL SESSION 4:00 p.m. – 5:00 p.m.
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Representation vs. Tokenism of a DEI program and Talent Pipelines Sponsored by
Speaker: Maisam Ileiwi, MHA, Manager of Supplier Diversity, Cardinal Health
Since June 2020, Healthcare organizations across the nation have declared moving social justice statements and established lofty representation goals. The catch? Lack of retention of a sustainable DEI program -or worse, lack of retention of under-represented hires due to tokenized efforts to support Diversity. In this session, we will dive into the difference between tokenism and representation and establish at least three tactics that may mitigate tokenism and ensure equitable representation within a DEI program and talent pipeline efforts.
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6:00 p.m. – 9:00 p.m.
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Friday Night Party sponsored by
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Saturday, July 29, 2023
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8:00 a.m. – 10:15 a.m. |
Registration Desk Open |
8:00 a.m. – 9:00 a.m. |
Full Breakfast and Coffee |
GENERAL SESSION 9:00 a.m. – 10:00 a.m. |
They Drive Me Crazy! The Generational Story You’ve Never Heard Speaker: Megan Odell, Workforce Retention Specialist, Magnet Culture
Tired of hearing generational programs that list off mind-numbing statistics? You’ll love our award-winning unique approach to bridging today’s generational gaps! Our real-life first-hand stories about the real issues on the T.A.B.L.E. (technology, authority, balance, loyalty, and entitlement) fuel an eye-opening discussion about today’s changing workplace that will shift your mindset about those you work with.
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10:00 a.m. – 10:15 a.m. |
Stretch Break |
GENERAL SESSION 10:15 a.m. – 11:15 a.m. |
Updates and Reminders: Legal Implications During the Recruiting and Hiring Process Speaker: Claire Bailey, JD, Attorney, Hall Render Killian Heath Lyman
This session will cover the latest developments in the area of employment law that may impact health care recruiting and retention. Topics include an update on the latest court decisions, information from government agencies that enforce or regulate employment law, and general topics impacting the workplace and best practices.
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11:15 a.m.
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Conference Adjourns
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